Tips for Writing Engaging Artwork Descriptions for Online Listings
When you’re selling art online, your words can be just as important as your visuals. A beautiful photo might catch someone’s eye, but it’s the description that helps them connect—to understand the story, the emotion, and the intention behind your work. Think of your artwork description as your voice, guiding the viewer into your creative world.
Here are some practical (and human!) tips to help you write engaging artwork descriptions that resonate with your audience.
1. Start with the story behind the piece
Every artwork has a reason it exists—maybe it was inspired by a fleeting moment, a vivid dream, or a certain feeling you couldn’t shake. Share that story! You don’t have to reveal every personal detail, but a short glimpse into your process or inspiration helps people connect emotionally.
Example:
“This piece was inspired by quiet morning walks after a summer rain, when the air feels heavy but hopeful.”
Stories make your art memorable. Buyers often love knowing why a piece was created—it makes it feel more personal and meaningful.
2. Describe the visual details—but make it vivid
Avoid just listing materials and colors (“acrylic on canvas, blue and green tones”). Instead, paint a picture with your words. Help the reader see and feel what’s in front of them.
Try something like:
“Soft layers of turquoise drift across the canvas like gentle waves, while hints of gold shimmer beneath the surface.”
The goal is to translate the sensory experience of viewing your artwork into language.
3. Keep the tone natural and approachable
You don’t need to sound like an art critic. Write the way you would talk to someone in person about your work. If you’re naturally expressive—great! If you’re more reserved, that’s fine too. Authenticity always beats overly formal or “salesy” language.
4. Include the practical details
Yes, the emotional part matters—but so does the factual info. Make sure you include:
- Medium (oil, watercolor, digital, etc.)
- Dimensions (inches or centimeters)
- Surface (canvas, paper, wood, etc.)
- Year created
- Framing or hanging details (if applicable)
Buyers want to imagine the piece in their space, so give them all the info they need to make that decision easily.
5. Use keywords thoughtfully
If you’re selling on platforms like Etsy, Saatchi Art, or your own website, think about what words people might use to find your art. Sprinkle relevant keywords naturally into your description—like “abstract seascape painting” or “modern minimalist line art.” Just don’t overdo it; you want it to sound natural, not robotic.
6. End with an invitation
Wrap up your description with something that gently invites the viewer to imagine the artwork in their home or collection.
Example:
“This piece brings a sense of calm and movement—perfect for adding a touch of serenity to your living room or creative workspace.”
It’s a subtle nudge that helps buyers picture the artwork in their lives.
7. Read it aloud before posting
This simple trick works wonders. Reading your description out loud helps you catch awkward phrasing and see if it flows naturally. If it sounds stiff, simplify it. If it sounds like you, you’re good to go.
Final Thoughts
Your artwork description is more than just text—it’s a bridge between your creative vision and your audience’s imagination. When you write from the heart, describe clearly, and keep it authentic, you give people a reason to pause, feel, and maybe even fall in love with your work.
Remember, you’re not just selling art—you’re sharing a piece of your story.